Search Engine Optimisation

A key area to the success of most web sites is the ability to show up high in search engine results.

There are a number of stages to be successful in this task, including:

  • Determining the best keywords and phrases to use.
  • Building the site with those words appropriately embedded in both the content and code.
  • Linking strategies.
  • Ongoing maintenance strategies (modifying/adding content, ongoing linking, keyword tweaking).

Each of these stages can be broken down into sub sections, but they must all be looked at, with the first steps being the most critical.

Search engines will often take time to to notice and provide a benefit for for search engine optimisation work, commonly around 2 months, but up to 8 months.

We’d suggest a thorough discussion about the required outcomes from search engines, including a look at the demographics of your target market before proceeding with building your site (that is if search engines are important to the sites success).

Call us now on 03 9800 0001 to discuss your website needs.