East End Slabs

East End Slab are a pioneer in concrete slab construction. They are a company working in the field of high volume waffle pod concrete slab installation with more then 28 years experience. A few years ago they purchased a logo recreation through Burst Creative’s Team. Their existing Logo was a line drawing of a concreting truck which was very basic.

The challenge was to create something brand new that still reflected what services the company provides which is trades work but also reflect that they work with Victoria’s largest builders and East End Slabs provides a high level of servicing. Our work was cut out for us, with a loose brief and a many concept designs including machinery imagery, architects drawings etc the chosen logo design was a simple yet effect relevant graphic. It is a modern abstract look at a slab. Using the positive and negative forms in design, the chosen colour’s also represented the earth moving service.

The final outcome was completely different to the clients initial logo design, however very closely linked and has been used on all promotional material for the business since 2006 to now.