Prosperity Financial Group

Prosperity Financial Group provide services for life insurance, planning for succession and tax, wealth creation and managing funds such as super.

The brief was to appeal to the target market of 40+ year olds looking at retirement strategies or super oriented. Burst Creative helped Prosperity brainstorm the brand character to be conservative, safe, ongoing relationships, with clients for the whole journey.

The design itself was developed from a concept of taking a tree as a safe item that has many relationships ongoing and can take you on a journey. This design has since been incorporated into all communications.