Pioneers of Australia

The Pioneers brand was extended and promoted further by giving the existing magazine/newsletter its own identity.

We implemented the ‘XPRESS’ name and mast head design along with integration of corporate colourings, a new supporting colour palette for chapter/section coding and supporting graphics which toned in with other Pioneers direct mail. The end result successfully updated and advertised the new look to the supporter base while informing in a new mailing format.

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