3fold Resources is a large company that has been established since 2003. They approached Burst Creative with a logo design that had already been redesigned four times. Thechallenge for Burst was to create something New, Eye catching and Modern however still relating to the previous look and feel of the business.

After a lot of brainstorming and over 20 concepts we reached a style that matched the client’s brief. By focusing on what the name of the business is communicating to it’s client’s and exploring how we could show that graphically is how this solution was reached.

This logo was made to stand out and to be used on all promotional material, hence the choice of the strong colour red. This logo is professional, legible and unique and draws appealing attention in the modern world. The slogan ‘real people, real difference’ is a reference to the overseas charity work that 3fold are involved in.

If you would like to find out more about 3fold resources visit their website www.3fr.com.au