Prosperity Financial Group

Prosperity Financial Group are a company working in the finance industry. Prosperity Financial Group provide services for life insurance, planning for succession and tax, wealth creation and managing funds such as super.

The logo was created by Burst Creative after brainstorming with Prosperity Financial Group about the brand character, which was to be conservative, and safe, keeping ongoing relationships with clients for the whole journey. The design itself was developed from a concept of taking a tree as a safe item that has many relationships ongoing and can take you on a journey. This design has since been incorporated into the stationary, including business card, with compliments slip and letterhead.

The colours and various other elements of the logo have been assimilated into the stationary, keeping the logo as the ‘hero’ element of the design.

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