Casey Central

Casey Central, a shopping centre that was soon to be completed, needed a brand that positioned the Centre as modern, fresh and friendly with a sophisticated orientation.

To meet this objective, Burst Creative, researched other shopping centres throughout Australia, to better understand the competition and the market.

From this research it was concluded that the character of the centre could best be conveyed with a floral concept with a serif typeface. The final solution, leant itself well to large external signage, local newspaper adverts and letterbox drops, the mainstay of promotion that the centre uses.