Selectronic required trade advertising to inform their Target Audience of a product upgrade, to one of their existing lines. The advert needed to highlight what was new and the benefits it would yield, all in an advert that espoused the Selectronic look and quality feel that they are renown for.

Brand elements have been purposefully used, such as the blue bars at the base of the advert, the exact placement of the logo in relation to the blue bars, their positioning statement and their typeface – Frutiger.

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