Mc Millan Engineering Group Pty Ltd

Mc Millan Engineering Group is a new company that has been designed to parent 3 existing companies called Industrial Hydraulic Services, IHS Machinery Sales, CP Engineering. Theses 3 companies all have there unique logo, however Mc Millan Engineering Group has had no visual element at all therefore many people were getting confused between the different brands.

Mc Millan Engineering Group have commissioned Burst Creative to create a branding identity of their new parent company. The first requirement was a brand new logo design that said “Look at me, I am new, I am professional, I am part of the Heavy/Metal/Hydraulics/Fabrication/Industry”. In other words, the logo needed to stand out. Therefore Burst chose not to include any intricate detail as it would take away from the strength of this brand.

Since completion of this companies rebranding, this logo has be run out across all print and web material.

If your business is visually needing a makeover to step it up and bring it into the modern world please give us a call.