With a range of products, catering for different market segments, Selectronic Australia needed a cohesive set of product brochures for promotion. Some products targeted the end user, others required specialist installation, hence their audience varied between products. The end users wanted different information compared to the qualified installers.

This meant the content for each brochure was considerably varied, however a consistent identity was able to be maintained across all the Communication Material. The company’s reinvigorated Communication Material is helping to grow their business and help it expand into new market territories.

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