Iridis Cosmetics

Iridis Cosmetics are a cosmetics company that needed a new eye catching design that was going to appeal to their femail target market and also stand out from their competitors.

Iridis provided Burst Creative with a visual background of what its competitors looked like and made comments regarding what works and what should be avoided. This allowed for Burst to gain a better understanding of how Iridis Cosmetics perceived itself.

The brief included descriptions such as high quality, friendly (warm), great colours (products), empowering, feminnine, accessible, knowledgeable and good communicators.