The directors of this company came to us with a clearly defined theme for their brand character. They had collected information on how geese function individually and collectively within the flock – supporting each other in flight and on the ground.

The client had developed their business model on these principles and wanted to use the geese to explain how they work with their clients by supporting them through quality service.

When designing their logo other alternatives were considered, however we came back to the obvious choice – a goose, as this enable the client to expand on the theme more effectively.