White Cat Psychology

A small psychology practice required a new business name and brand identity to distinguish them within their business category.

We developed a name which would evoke the positive outcomes and end result of an uplifted experience with the practice. ‘White Cat’ was chosen as it is the opposite of ‘black dog’ which is a known term for depression.

The unique name was supported by a simple graphic treatment of a white cat illustration reversed out of a holding space ensuring the logo would be highly recognisable in all it’s graphic uses.