Mahendra’s Fine Foods

As the client was providing the brief, we could already ‘see’ the beginnings of a logo. The logo needed to make reference to India, be eye catching and funky (for their youth Target Market). The logo also needed to suit the production process for plastic packaging of food snacks.

This final elegant looking logo, went through a highly refined process. The curves, highlights, wood cut ornamentation and text on the arc, all required careful attention to ensure the right balance and appearance was achieved. The right amount of detail was left in the logo to ensure it meet the brief and production limitations.